Company sponsors a virtual truck in game available on iPad®, iPhone® and iPod Touch®
Cleveland – Fans of Lincoln Electric and off-road racing can now race the Lincoln Electric rally truck in the new TROPHYLITE™ Rally App for the iPad®, iPhone® or iPod Touch® platforms. The company has partnered with TROPHYLITE and 2XL Games as an official sponsor with a virtual Lincoln Electric rally truck and trackside banners sporting the company’s logo.
The relationship with 2XL Games is unique in that it allows sponsors like Lincoln Electric to offer rewards to players racing that company’s truck. If a user selects to drive the Lincoln-sponsored rally truck, they have a chance to win prizes or from Lincoln Electric. Prizes are awarded to the players who reach a specific goal on a given day.
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New 1840 and 2450 Helmets Offer Enhanced Features and New Graphic Options. Lincoln Electric has updated its VIKING™ auto-darkening helmet line with two new series of helmets – the 1840 series featuring a 1.8 in. viewing area height in a compact DINS-sized lens cartridge and the 2450 series featuring a 2.4 in. viewing area height in a U.S. standard 4.5 in. x 5.25 in. sized lens cartridge.
The 1840 features externally-controlled continuously variable 9 -13 shade control for quick changes without helmet removal. The 2450 series features a protected internal continuously variable 9 -13 shade control. Variable sensitivity and variable delay allows the user to adjust the time required to bring the helmet from a darkened view back to the light state. Both helmets also include an integrated grind control, which fixes the lens shade at 3.5 in. to allow the user to wear the helmet as a grinding shield.
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Whether it’s welding in the field, in the shop or in a garage, Lincoln’s new personal protection clothing line, Red Line™ Welding Apparel, offers the ideal gear for every application.
“Whether someone welds for a living or is an occasional backyard welder, safety is always at the forefront, and that especially includes body and eye protection,” says Jamy Bulan, Lincoln Electric product manager. “They demand rugged, proven clothing, designed for their body type, application and environment. Red Line delivers that protection.”
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Lincoln Electric has introduced the new Tomahawk™ 375 Air. This portable model is the first in a new plasma cutting system line designed for on-site maintenance, service tasks, small construction sites, HVAC work, demolition and rental applications. The Tomahawk 375 Air includes an internal air compressor, eliminating the need for an external air source. This machine can be used anywhere 208 or 230 volt single phase 60 Hz power is available.
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Lincoln Electric has launched the new Tomahawk™ 625 plasma cutting system, a model in a new comprehensive line. This system is lightweight and portable enough to carry to any shop or jobsite where an external compressed air source is available.
Designed for plasma cutting on mild steel, stainless steel, aluminum, brass and copper, the Tomahawk 625 is ideal for on-site maintenance, service tasks, small construction sites, HVAC work, demolition and rental applications.
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CPP’s new Complete Rear Dual Adjustable Coil-Over Kit is designed to convert your 1963-72 Chevy truck to a corner carving, performance driving vehicle! Our kit includes our new Totally Tubular Trailing arms, coil over springs and dual adjustable coil over shocks and all the mounting hardware to make this rear suspension
Get that cool street rod stance and track proven performance for your 1963-87 Chevrolet C10 Truck! Our Complete Front Coil-Over Conversion Kits include dual-adjustable coil-over shocks, spanner wrench and bearing kit, our Totally Tubular™ upper and lower control arms, and all the mounting brackets and hardware for a simple bolt-on installation.
Sue Vanderbilt in a 1958 Cadillac Eldorado Seville “Baroness;" the show car that she styled for the Feminine Show. When you look back at General Motors’ rich design history, one of the most talented individuals, who made her career as part of GM’s vaunted Creative Design Team, was the late Suzanne E. Vanderbilt.
Vanderbilt was one of the original Damsels of Design – a group of eight, great talented female designers that the famed Harley Earl hired during the early days of the 1950s.
Throughout history, the Oldsmobile story has inspired many automotive historians with its rich and celebrated heritage which started right in Michigan’s capital city of Lansing.
I remember a particularly exciting year in 1978 when Oldsmobile introduced their new line of vehicles and automotive catalogues to the buying public. My first impression was that Oldsmobile was using 1978 to create a family-oriented lineup of new cars. The company used its advertising and marketing to highlight many traditional family values
The year 1966 was a great year for automotive sales in the U.S. Many car manufacturers were doing very well for the economy and in 1966 the average cost for a new Dodge vehicle sold for $ 2,280 and the price of gasoline for 32 cents a gallon.
The Chrysler Corporation was also doing very well within the automotive markets with its popular Dodge Dart models. The 1966 Dodge Dart models made their debut in Dodge dealerships on September 30, 1965.
Based on a 1956 Chevrolet 210 Sedan, this recently completed mild custom was built to showcase the timeless factory “Tri-Five” heritage. With a new GM Performance ZZ4 power plant backed by a factory-fresh GM 700R4 transmission, it is equipped with rack-and-pinion steering, four-wheel Wilwood disc
To ensure that Shelby American would have its 1966 GT350 models in dealerships when Ford released the new ‘66 Mustangs, Shelby ordered an additional 252 cars from Ford’s San Jose plant at the very end of 1965 production. These ‘change-over’ cars (often referred to as ‘carry-overs’) were essentially Shelby-spec ’65 GT350s, and received the same performance modifications,
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