Kyle Larson leads NASCAR in merchandise sales after difficult Indy-Coke 600 double

Hendrick Motorsports driver Kyle Larson has emerged as NASCAR's merchandise sales leader halfway through the 2025 regular Cup Series season. Despite a disappointing end to The Double during Memorial Day weekend, in which he failed to finish both the Indianapolis 500 and Coca-Cola 600, Larson's commercial appeal continues to grow as he challenges seven-time NASCAR Most Popular Driver Award winner ...<a class='more' href='https://www.motorsport.com/nascar-cup/news/kyle-larson-leads-nascar-in-merchandise-sales-after-difficult-indy-coke-double/10728524/?utm_source=RSS&utm_medium=referral&utm_campaign=R SS-NASCAR&utm_term=News&utm_content=www'>Keep reading</a>

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