Why NASCAR chose a ‘hybrid’ approach to its $7.7 billion TV rights deal

Earlier this week, team executives, broadcast partners, and several other prominent figures got together at the NASCAR Hall of Fame for the 2025 Racer's Forum, engaging in fascinating discussions about the evolving business landscape within the multi-billion dollar sport.<br>There was plenty on the table for discussion. One of the most illuminating panels of speakers consisted of Alex Strand (Sr ...<a class='more' href='https://www.motorsport.com/nascar-cup/news/why-nascar-chose-a-hybrid-approach-to-its-77-billion-dollar-tv-rights-deal/10763941/?utm_source=RSS&utm_medium=referral&utm_campaign=R SS-NASCAR&utm_term=News&utm_content=www'>Keep reading</a>

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