NASCAR’s ‘badass origin story’ central to new marketing approach

Maybe it’s ‘hell yeah,’ and maybe it’s something else but Tim Clark is working tirelessly to reintroduce the Sanctioning Body and simultaneously remind the world what its sporting values are in an ever-changing landscape.<br>That was part of a conversation held last week in New York City as part of the Autosport Business Exchange that invited leaders of various global motorsports entities ...<a class='more' href='https://www.motorsport.com/nascar-cup/news/nascars-badass-origin-story-central-to-new-marketing-approach-/10770837/?utm_source=RSS&utm_medium=referral&utm_campaign=R SS-NASCAR&utm_term=News&utm_content=www'>Keep reading</a>

More...