Roush Fenway Racing first to offer crypto fan tokens in NASCAR

With the COVID-19 pandemic reducing fan attendance and cutting into team revenue, several sports teams have turned to digital ‘fan tokens’ to help generate income as well as enhance fan engagement.<br>The crypto tokens have been embraced by major European soccer teams such as FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City and MMA giant UFC.<br>The $ROUSH Fan Token will ...<a class='more' href='https://www.motorsport.com/nascar-cup/news/roush-fenway-racing-crypto-tokens/6508777/?utm_source=RSS&utm_medium=referral&utm_campaign=R SS-NASCAR&utm_term=News&utm_content=www'>Keep reading</a>

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